Mobile Commerce Acceptance -An Investigation of Antecedent Factors

energetic Commerce Acceptance - an Investigation of ascendent Factors Humboldt University of Berlin, energy of Economics, Spandauerstr 1, 10178 Berlin, Germany Abstract. This report card presents an extended investigation of several articles conducted on user acceptation criteria of nimble commerce. The most influential aggroup of antecedent concomitantors cerebrate to m-commerce acceptance is round usefulness. Moreover, some understudied factors about cultural values, mental factors and consumer behavior has also been found to pass water significant effect on users m-commerce adoption decisions according to confused studies. Furthermore, a palmy m-commerce adoption case study from southwestward Africa is presented as an lotion part. The paper ends with the presentation of most striking conclusions from various studies and the best research path for the future studies. Keywords: M-Commerce, TAM, Adoption, sweep up Usefulness 1 Introduction Mobile phones a re usually used by a wide range of consumers. From stiff countries to poor ones, the adoption of erratic phones has been faster than any new(prenominal) electronic devices. Many experts have already labeled the starting manifestation decade of 21st century as the decade of mobile commerce as the m-commerce revenues reached to half trillion dollars by 2009 [15], [26].

Mobile commerce can be defined as a discloseping vex without a medium of forcible shop so that users buy or sell goods or run via their mobile devices. The most striking feature of m-commerce is the fact that the proceedings can take place anytime, anywhere. Several examples of this! experience includes downloading euphony/graphics/animations, shop for goods and services, play interactive online games, passel stocks, book tickets, pick up friends, conduct financial and banking transactions and so on [33]. In order for firms to design productive m-commerce strategies, they first need to realise the factors that influence users decisions to get pertain in the m-commerce. Many theories survive in order to formulate the driving... If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper