Mobile Commerce Acceptance -An Investigation of Antecedent Factors

alert Commerce Acceptance - an Investigation of ascendent Factors Humboldt University of Berlin, faculty of Economics, Spandauerstr 1, 10178 Berlin, Germany Abstract. This report card presents an extended investigation of several articles conducted on user acceptation criteria of nimble commerce. The most influential classify of antecedent concomitantors cerebrate to m-commerce acceptance is approximately usefulness. Moreover, some understudied factors about cultural values, mental factors and consumer behavior has also been found to claim significant effect on users m-commerce adoption decisions according to unlike studies. Furthermore, a palmy m-commerce adoption case study from confederation Africa is presented as an lotion part. The paper ends with the presentation of most bang conclusions from various studies and the best research path for the future studies. Keywords: M-Commerce, TAM, Adoption, prod Usefulness 1 Introduction Mobile phones are unre markably used by a wide range of consumers. From affluent countries to poor ones, the adoption of wandering phones has been faster than any new(prenominal) electronic devices. Many experts have already labeled the starting point decade of 21st century as the decade of mobile commerce as the m-commerce revenues reached to half trillion dollars by 2009 [15], [26].

Mobile commerce can be defined as a stockping vex without a medium of forcible shop so that users buy or sell goods or go via their mobile devices. The most striking feature of m-commerce is the fact that the proceedings can take place anytime, an ywhere. Several examples of this experience ! includes downloading medication/graphics/animations, shop for goods and services, play interactive online games, passel stocks, book tickets, descry friends, conduct financial and banking transactions and so on [33]. In order for firms to design productive m-commerce strategies, they first need to deduce the factors that influence users decisions to get pertain in the m-commerce. Many theories make up in order to formulate the driving... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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