Q: 1 Explore the circumstances in which Bharti launched supernatural and still the strategies adopted by the company to establish john in the Indian pre-paid card market. Identify the reasons for the hour success of legerdemain in India? Ans: As it is known that, being iodine of the prime(prenominal) leading players in cellular market of India since 1990s, Bharti cellular LTD. (owner of Airtel fancy) precious to lead the market. Its objective was to create the highest recall in its cellular telephony segment. And for that Bharti promote a new cellular brand, Magic or Airtel Magic (which is now known as Airtel). Bharti cellular Ltd get intoed the cellular market in India by debut Airtel in Delhi in November 1995 as a post-paid cellular nobleman helping. But at that time this process was limited to elect(ip) groups because it was dearly-won for the users in Indian market (Rs. 16 per narrow for outgo call). But in late 1990s when new(prenominal) cellular co mpanies started to enter the market, Bharti was objected to target customers from all section of society. Bharti agnise that a change, a Magic is needed and they offered Magic postpaid cellular service under Magic brand. Where user was requisite to pay for the function used at the end of any month, pre-paid services crave users to prepay for the airtime chosen and it was quite chintzy likewise. As pre-paid service is newly introduced to the Indian Market the first step Bharti took was changing their tagline from you can do Magic to If at that place is Magic, Its possible. This attracted the media attention. Bharti used Integrated Marketing strategies (Marketing Mix).This is discussed on a lower floor: * If we talk about the pre-paid service Bharti offered they intentional it for everyone. They introduce instant connectivity, pre activated STD\ISD facility, voice mail and short(p) messaging service and many more. At the same time Bharti made Magic a strong Brand b y merging Airtel and Magic as a single brand! . * The set Policy of Bharti was also innovative....If you want to get a right essay, order it on our website: OrderCustomPaper.com
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