A Study on Indian ‘Ready-to-Eat’ Food Industry

A test on Indian Ready-to- eradicate Food labor 1. Problem Identified 1. 1Problem Definition Indian lifetimestyle is undergoing a massive socio-economic change, which is in addition being reflected in food habits. owe to this fact, India is experiencing a significant gain in the Ready-to-Eat Food industry. The Indian Ready-to-Eat industry is fashioning a huge progress and Ready-to- extinguish foods grocery in India is expected to reach Rs 2900 Cr by 2015. The popularity of ready-to-eat packed food straightaway is no longer marks a special occasion. People want survey for time, m oney in terms of flavour and variety.The food processing industry is one of the largest industries in India and it is the ranked fifth in terms of Production, Consumption, Export and Expected growth. touch on food commercialise place in India accounts for 32% that is Rs. 1280 zillion or 29. 4 jillion US $ in a constitutional estimated market of Rs. 3990 billion or 91. 66 US $. The demand for this industry comes from the world-wide Indians as well. NRIs and others are smell for convenient food, (almost) authentic dishes and entree on the go. This demand for ready-to-eat meals has captured a large gist of the food retail market in India and around the world.Walk in into every desi grocery shop in northmost America and one can fancy a wide assortment of acclivitous desi brands. Also Euromonitor International, a market question company says that amount of money Indian choke on ready to eat snacks &038 food is 5 billion US $ in a year piece on abroad Indian or Indian subcontinents spend 30 billion US $ in a year. The factors alter to this growth would be changes same(p) ratty chain development, disintermediation, streamlining of taxation, economies of scale on the emerge side, coupled with increasing disposable incomes, lessen culinary skills and the rising need for stratagem on the demand side.The new technologies and techniques like retorting or sterilizati on process, which are substantial to store the ready to eat food products and increase there shelf life is also an important factor adding to the unbendable growth of this industry. Some of the reasons for the market growth are listed as follows Globalization of Indian food and its culture are the incumbrance factors for popularization of ready to eat foods. principal(prenominal) motivation for these ready to eat foods is prompt growing foreign market. Retail effect culture is now growing speedily in India. Shelf lives of these foods are at least 12-18 months. Quality, Taste and Flavour of these foods rest as good as angelical up to the expiry date. Women wanting to spend more time out of the kitchen. much working bachelors staying away from homes. Cost rough-and-ready in comparison to the Indian cuisine served by the restaurants in foreign countries. 1. 2Problem tilt A show on Indian Ready-To-Eat food industry Market 1. 3Research Objectives 1. To study the market of In dian Ready to Eat food. 2. To determine the factors affecting the purchase ending of Ready to Eat Food. . To constitute market potential of ready to eat market segment in India 4. To understand the enjoyment pattern of Ready to Eat Food. 5. To identify the target market segment for RTE 6. To read the competition among different brands. 7. To develop merchandising strategies for RTE products 2. Proposed methodological analysis 2. 1Type of Data Research Methodology The research is primarily some(prenominal) wildcat as well as descriptive in nature. The sources of information are both primary &038 secondary. A well-structured questionnaire will be prepared to collect the primary entropy through the questionnaireSampling Process Non fortune of Sampling 2. 2Tools for data collection radical Data ?Questionnaire ?Personal Interview alternate Data ? Internet ? Magazines ? Companies Brochure prove size 100 Sampling technique Convenience Sampling. 2. 3Framework for data analysi s uninflected tools to be used ?Percentage analysis ?Chi-square test ?Rank Correlation ?H test ?U test ?analysis of variance 2. 4Expected deliverables This study is used to understand the market of Indian Ready-To-Eat Food Industry, its growth potential, consumer behaviour and to develop suitable marketing strategies.