U03a1 Project Current Environment Analysis Essay

U03a1 Project Current Environment Analysis - Essay Example Various tools are used in strategic management planning process including SWOT analysis, PEST analysis, Scenario Planning, Competitive Analysis, and Chain Analysis. Firstly, it would be better to deploy SWOT analysis method to analyze the health care organization’s current environment. The organization has long years’ working experience and it seems to be the most potential competitive advantage of the BAMC (Murgo, Westerhof, Giolma, and Altobelli). This health care organization started its operations in 1879 as a small medical dispensary. Presently, it is the only Level I trauma center in the MEDCOM. Under BRAC 2005, the BAMC has decided to expand its inpatient services with intent to improve the health care quality. In addition, the organization offers nuclear medicine service, PET/CT, SPECT/CT, and molecular imaging and other therapy services; these distinctive services add to the BAMC’s potential strengths. In the opinion of Treasure, Rainer, and Sadler, medi cal readiness and training weaknesses are the most obvious limitations of the Brooke Army Medical Center. Since the medical readiness and training are the crucial elements in determining the degree of efficacy of a health care organization, those issues may adversely affect the growth of BAMC. The BAMC began the construction of its Consolidated Tower (CoTo) in 2009; this facility would meet the infrastructure requirements of administrative department, outpatient pediatric clinic, SICU, CCU, expanded Emergency and Trauma department, psychiatric nursing units, and USAISR Burn Unit (â€Å"US Army†). Hence, this addition would be a potential opportunity for the BAMC to get closer to its expansional objectives. However, it seems that staffing shortage especially; nurse shortage has been challenging the long term sustainability of the organization. Currently, the US president Barack Obama is planning